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Bespoke Learning & Development Training for Hospitality Businesses

At Penny Cook Recruitment we understand the vital importance of investing in Learning & Development (L&D) that’s right for your business.

Not only does it help to retain and develop your people, but also contributes to the overall success and sustainability of your hospitality business.

That’s why we are proud to announce a new service for 2024 in partnership with Surge Ahead, to support our clients in accessing bespoke Learning & Development (L&D) training solutions which support your business objectives.

Run by Lucy Warman, Surge Ahead has many years of experience working with hospitality businesses to design and deliver bespoke training to meet specific organisational and people needs.

L&D Training: About

How we can support

How Penny Cook Recruitment and Surge Ahead can support your L&D training needs:

1. Talent Management in Hospitality:

Effective talent management can include a range of strategies, including L&D, DiSC profiling, succession planning, and people planning (organisational design). By developing a comprehensive annual L&D program, you can tailor training to meet the specific needs of your people and organisation. The cornerstone of these initiatives often lies in customer service and management development, where the integration of DiSC profiling adds a layer of understanding of self and others that can significantly enhance your team dynamics and performance.

2. Attracting and Retaining the Next Generation:

The hospitality industry naturally attracts a vibrant and youthful workforce, with Generation Z leading the charge. Gen Z are not just seeking jobs; they are looking for opportunities to grow and develop their skills. Investing in L&D programs becomes a powerful recruitment and retention tool, as it aligns with the aspirations of this generation. By providing a clear path for professional development, you not only attract top talent but also foster a culture of continuous learning that resonates with the next generation of hospitality professionals and invests in the stars of tomorrow.

3. Counteracting Desperation in Hiring:

In times of high demand and fierce competition for talent, companies may fall into the trap of hiring employees without the necessary skills or experience. L&D serves as the antidote to this. Through targeted training programs, employees can acquire the skills and knowledge needed to excel in their roles. Additionally, L&D helps avoid the pitfall of over-promotion, ensuring that people are promoted based on merit and competence, ultimately contributing to a more skilled and effective workforce.

4. Enhancing Diversity and Inclusion:

The hospitality industry, like any other, benefits from a diverse and inclusive workforce. L&D initiatives play a crucial role in promoting Equality, Diversity, and Inclusion (ED&I). By offering tailored training programs that emphasise cultural competency, communication skills, and understanding diverse perspectives, your business becomes more appealing to a wider range of talents. A diverse workforce not only enhances creativity and innovation but also contributes to better customer service by catering to the needs of a diverse customer base.

5. Outplacement Support in Times of Change:

The reality of an ever-evolving business environment is that companies occasionally face the need to make redundancies. Outplacement support an essential component of L&D, becomes paramount during such times. Offering empathetic support to exiting employees through career guidance, skill development, and job searching assistance softens the impact of any redundancies. It not only Supporting your employees during this difficult time showcases your commitment to them but also maintains a positive employer brand, which can be crucial for future recruitment efforts.

L&D Training: Text

Meet Lucy:

Lucy Warman founded Surge Ahead in 2016. After a corporate career within the hospitality sector recruiting great people, providing training and development and leading them to be the stars of the future, she decided it was time use her skills to help small to medium sized businesses with managing their talent.

Despite now working with organisations and people from various industries, she remains passionate about promoting the hospitality industry as a member of the Institute of Hospitality and Vice Chair of the South West England branch. She is also an Ambassador for Springboard, a charity which helps disadvantaged and unemployed people of all ages, backgrounds and walks of life to fall in love with hospitality, leisure and tourism.

You can learn more about Lucy and Surge Ahead here.

L&D Training: Image

What others say about Lucy:

“Lucy delivered excellent training to one of my teams after a restaurant re open. The training was outstanding and inclusive, tailored to all levels. The feedback from the team was they all really enjoyed it and they felt confident to deliver all they had learned in site. As a result of the training we have retained great people and delivered great customer service. I would recommend Lucy for any L&D needs.”

“Lucy’s training methods are absolutely fantastic, and her way to interact with a large number of people at the same time is astonishing. Easy to follow, interesting, and on point. I had the pleasure to take part in a full-on 5 day Customer Service Training course for a new restaurant reopening and her words are still in the memory of the 50 team members that have taken part. Well done Lucy and thank you.”

Diane Singleton-Smith,
Head of Operations, Harry Ramsdens

Daniele Raicaldo,
Operations Support Manager, Deep Blue Restaurants

L&D Training: Testimonials

Ready to invest in the future success of your business?

Contact us today to find out how we can help:


L&D Training: Contact Us
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